The initial solution to our recent project set by Mark Bonner from GHB Design
This is a poster that is designed to be put up over ad-shells, phone boxes or any other area that obscures the darkness during the night, to encourages people to embrace creativity and journey through the darkness.
During the day when the item causing the light is not lit up it appears at first glance to be a black poster but for those that choose to give into curiosity and have a closer look the words 'JOURNEY INTO DARKNESS' can be made out.
The poster is printed on both sides and when the light comes on from behind the poster the light can only shine through the bit that hasn't been printed so it reveals its hidden message encouraging people who are out in the darkness to consider its possibilities.
No comments:
Post a Comment